Why We Curate Instead of Carry Everything: The Boxhill Philosophy

There’s a version of Boxhill where we upload products forever. Every side table. Every chair. Every option in every finish. We could chase “everything” the way big-box and marketplace retailers do.

But that isn’t the point.

Boxhill was built by a landscape designer who has spent decades furnishing real outdoor spaces for real people, in real conditions. When you’re designing for heat, sun, wind, and daily use, your job isn’t to present infinite options. Your job is to help clients land on the right ones.

Too much inventory doesn’t feel like “more choice.” It feels like homework.

If you’ve ever found yourself 40 tabs deep comparing 500 outdoor side tables, you already know the problem: decision fatigue. And for trade pros, time is the most expensive line item.

We curate because we want the site to feel like a useful tool, not an endless feed.

A strong outdoor space isn’t made from random “best sellers.” It’s made from pieces that relate to each other: proportion, finish, silhouette, material, mood.

That’s why our assortment aims for a cohesive look and feel across categories. Not matchy-matchy. Just compatible, timeless, and easy to specify across a project, whether you’re furnishing a residential backyard or a hospitality property.

Here’s the part people often miss: curated doesn’t mean limited.

If you don’t see it on the site, Boxhill can often source it through specialized outdoor furniture procurement. We have long-standing relationships with makers, manufacturers, and distributors, which means we can track down the right piece, or help you get it made.

So the site stays clean and cohesive, and you still get access to a wider world of product when a project calls for it.

We invest in relationships with vendors and makers for a simple reason: it leads to better results for you.

Better communication. Better problem-solving. More realistic lead times. Better support when something needs attention. And more access to the “not-on-the-menu” possibilities.

This is also where custom becomes possible.

Sometimes you need a piece that fits the project, not the other way around.

Depending on the maker and product category, we can often help with:

• custom sizes

• alternate finishes or colors

• material swaps

• COM/COL and specialty fabrics (especially for high-performance outdoor use)

• scaling an order for commercial or hospitality needs

If you’re a trade pro, think of us as your procurement sidekick. You keep design ownership. We help you land the right product, faster, with fewer surprises. Contact us at trade@shopboxhill.com to start a custom project.

Our goal is to support landscape architects, interior/exterior designers, and hospitality teams with:

• modern outdoor style at scale

• fast, reliable quoting

• samples/specs support

• logistics that protect timelines

• a team that can problem-solve with you when a client pivots (because they always do)

That’s why we curate. Because if all our time goes to uploading infinite products, we have less time to do what actually helps: service, sourcing, and real project support.

Do you offer outdoor furniture procurement services?

Yes. If you don’t see what you need online, we can often source it through our vendor network, especially for trade and project-based orders.

Can you source brands not listed on the site?

Often, yes. Share what you’re looking for (or what you’re trying to match), and we’ll tell you what’s realistic based on lead time, budget, performance needs, and availability.

Do you help with custom sizes, finishes, or colors?

In many cases, yes. A significant portion of our vendor network includes makers who can accommodate project-specific requests. 

Why not just carry everything?

Because more inventory isn’t always more helpful. Curating keeps the experience focused, reduces overwhelm, and lets our team spend time on what improves outcomes: sourcing, quoting, and support.

If you’re building a cohesive outdoor furniture package and want fewer dead ends, Boxhill is here for that. Browse the curated collection, then loop us in when you need sourcing, alternates, or custom.

Live Life Outside.